prof.dr. ACD (Bas) Donkers

Biography

Bas Donkers is a professor of marketing research at the Erasmus School of Economics. His research examines consumer decision-making from a behavioural perspective and relies on the use of advanced quantitative analyses as well as various advanced market research techniques to establish new and ground breaking insights in the field. He has published articles in the leading journals in the field including the Journal of Marketing Research and Marketing Science.

Erasmus School of Economics

Full professor | Business Economics
Email
donkers@ese.eur.nl

Work

  • Bas Donkers (2009) - International Journal of Research in Marketing (Journal) (Editor)
    Activity: Editorial work Academic

Stichting Objectief vergelijken

Start date approval
November 2022
End date approval
March 2025
Place
'S-GRAVENHAGE
Description
bestuurslid

choice modelling academy

Start date approval
March 2023
End date approval
March 2026
Place
LEEDS, UK
Description
online cursus

Spheremall BV

Start date approval
April 2023
End date approval
April 2026
Place
BREDA
Description
advisering, inzet is variabel

Text Analytics for Marketing

Year
2024
Course Code
FEM11154

Thesis Hub Bachelor Economics

Year
2024
Course Code
FEB63006H

Natural Language Processing

Level
Master
Year Level
Master
Year
2024
Course Code
TIC10210

Natural Language Processing

Level
Master
Year Level
Master
Year
2024
Course Code
TIF20210

  • Nuno Almeida Camacho

    Health and Marketing: Essays on Physician and Patient Decision-Making
  • Merel van Diepen

    Dynamics and Competition in Charitable Giving
  • Björn Vroomen

    The Effects of the Internet, Recommendation Quality and Decision Strategies on Consumer Choice
  • Tim Benning

    A Consumer Perspective on Flexibility in Health Care: Priority Access Pricing and Customized Care
  • Dimitrios Tsekouras

    No Pain No Gain: The Beneficial Role of Consumer Effort in Decision-Making
  • Ron van Schie

    Planning for retirement: Save more or retire later?
  • Wouter van den Berg

    Understanding Salesforce Behavior using Genetic Association Studies
  • Rumen Pozharliev

    Social Neuromarketing: The Role of Social Context in Measuring Advertising Effectiveness
  • Rumen Pozharliev

    Social Neuromarketing: The Role of Social Context in Measuring Advertising Effectiveness
  • Bruno Jacobs

    Marketing Analytics for High-Dimensional Assortments
  • Luuk van Maasakkers

    Marketing modelling for large-scale assortments
  • Paniz Gorji

    PhD project in the marketing department at the Erasmus School of Economics
  • Wei Li

    Competition in the Retail Market of Consumer Packaged Goods
  • Martina Pocchiari

    Managing Successful and Resilient Shared-Interest Communities: The role of digitization technologies and disruptive events

News regarding prof.dr. ACD (Bas) Donkers

How can people be made aware of their risk attitude towards pension schemes?

In a podcast from Netspar, Bas Donkers shines a light on the importance of communication regarding all the possibilities of pension building.

Benedict Dellaert and Bas Donkers awarded a 250k Netspar grant

Marketing Professors Benedict Dellaert and Bas Donkers of Erasmus School of Economics receive a grant of 250,000 euros, to investigate and support individuals’…
Bas Donkers and Benedict Dellaert

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